It's not easy to talk about yourself

Out of the 5 types of business stories, here's why start with a founder story:

• builds trust, likability, and relevance QUICK.

• uses clear, easy-to-get, human (non-technical) language.

• great angle for PR/media exposure.

I see this work over and over. Founder story has the power of an eye-to-eye, intimately shared story over a glass of hot beverage, but multiplied to hundreds, if not millions.

Plus, when crafted well, it encompasses all 5 types of business stories: Your why, your vision, product, all that. It's the whole package!

One would even wonder:

Why isn't founder story more commonly used?

Here's why: Common marketing advice talks about focusing all content on the customer but what many businesses get wrong is not realizing that the people behind the business are what makes it interesting. Ultimately, everything is replicable but your story.

"But Pavla, I was raised to let my work speak for itself. It's not in my DNA to brag, bother, or bore people."

I know. Many of us were. I'm here to assure you that telling your story doesn't mean stealing the show. It's about finding the right narrative that speaks to your customers. It means speaking to your customers THROUGH your story.

Your authentic founder story is what connect you, your business, and the people you serve into one coherent narrative that sets you apart and speaks to audiences straight away.

Building visibility and trust through authentic business storytelling is a 3-part process:

Know your story. From your strengths to defining moments, your personal story is foundational to why you started that one business and why should people care.

Merge it with your business. Once crafting your founder story and understanding your business goals, you develop a strategic narrative that you can roll onto your website, socials, sales, pitches, or keynotes.

Tell it consistently through your content. Distilling one clear narrative makes marketing straight-to-the-point. From here, you keep telling your story through revamping old content, writing new content, and training your team in storytelling.

Book a call with us.

Let's get you started today by booking a 15-minute intro call.